Tailoring Monika Černá First e-shop with tailored wardrobe

#e-commerce #product design #business consulting

E-shop MonikaČerná.com combines the tailoring tradition with modern technologies. After a personal focus, the customer can order business, casual, or everyday clothing based on accurate visualizations.

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Challenge

Our task was to synthesize traditional, in-person tailoring with the convenience of digital commerce to create an ordering environment that satisfies even the most demanding customers.

Solution

1/

We transferred hundreds of sample books featuring various cuts and accessories to the e-shop, where customers can design clothing according to their personal taste. The e-shop is connected with a customized ordering system developed for fashion consultants who work with their customer on an iPad to place an order for production. We connected both the e-shop and the ordering interface to a CRM system that provides comprehensive data about each customer.

Result

Through the introduction of the e-shop, we have enabled Monika Černá Tailoring to serve a significantly larger customer base without altering the reputation of the business, the experience of its clients, or the quality of the tailoring.

Clients opinion

I see the launch of the e-shop only as the first step in the transformation of the whole segment, whose leader we want to become thanks to digital innovations.

Monika Černá Owner

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